These values are at the centre of who we are and what we do. They represent our attitude, our decisions and our actions to set the rules by which we conduct our business…
• Animals should not suffer for beauty
• Maintain the highest quality and safety standards
• Manufacture products that are healthier for you, your staff and your clients
• Manufacture products with respect and responsibility
We have NEVER tested our products on animals and promise to never sell our products to countries who insist on animal testing.
We are internationally recognised by animal welfare organisations Choose Cruelty Free and PETA, and seek to abolish animal testing across the world.
Being a British manufacturer we are required to adhere to some of the most stringent quality and safety standards in the world. We manufacture our own products at our own facilities which means we have tighter control methods from the moment our ingredients are sourced, right through to when our products are packaged and sent to you.
We use high grade organic and natural ingredients first and foremost and only use synthetic ingredients when there are no suitable natural alternatives.
We use the lowest possible levels of PPD and steer clear of harsh chemicals such as ammonia, parabens, resorcinol and formaldehyde.
We have a responsibility to help protect the environment in which we live and minimise any negative impact our activities may have.
We use efficient manufacturing methods, reduce waste and energy consumption, whilst also recycling as much as we can. We source our ingredients responsibly from reputable suppliers. We ensure that all of our packaging is fully recyclable. We also formulate our products so that they are biodegradable and can be safely washed down the sink.
